18. The Actual Questions of the Product and the Consumption of Soltvadkert’ Wine

Lendvai, Edina – Nagy Adrienn

In our work looking for the answer for the next questions: What is the current situation for winemakers nowadays in Soltvadkert. What is the reputation of their wine? What do local habitants think about the wine of their city? What is the opinion about it the tourists? Do the people remember to the counterfeit wine? To know the answers we make qualitative and quantitative survey. We made 5 interviews with viticulturist on Soltvadkert. We asked them about the market-opportunities, the effects of economic crisis, the impact of import wines, the connection between the local winemakers, the trends of Hungarian wine-consumption.
The questions for the consumers are the follow: The consumption habits linked to the wine, the knowledge about the winemakers of Soltvadkert, the wine-purchasing habit. We asked 100 local residents and 100 tourists.
The result of this survey is the SWOT analysis, which we made and show in this article.

DOI: 10.20494/TM/1/1-2/18

The Hungarian Journal of Nutrition Marketing. 2014. 1 (1-2) 125-131.

18_Lendvai E. – Nagy A._A soltvadkerti borok előállításának és fogyasztásának aktuális kérdései