5. Opportunities and Obstacles in the Healthy Food Consumption Area

Mihály, Nikolett - Rónai, Ramóna - Komáromi, Nándor - Lehota, József

The issue of healthy food consumption is an extremely hot topic in today’s fast-paced world. One of today’s ruler trends are the health awareness and health market expansion. The role of the health of consumers is appreciated. People spend more and more to preserve their health. The consequence of conscious consumption is that individuals can keep their physical and mental activity for a longer time remaining their life and accordingly they can be involved in the economic growth. Our central hypotheses were that the financial situation, the level of consciousness and „identity” have a decisive influence on women who assume a healthy eating habit in Hungary. We also presumed a link between health consciousness and financial attitudes, as well as a positive relationship between health consciousness and behavioral intent and normative beliefs. Our results confirm: the income status and the degree of awareness mostly influence the existence of a healthy diet.

DOI: 10.20494/TM/5/1/5

The Hungarian Journal of Nutrition Marketing. 2018. 5 (1) 65-76.

 05_Mihály et al_Lehetőségek és akadályok az egészséges élelmiszer-fogyasztás területén

12. The Young People’s Health from the Aspect of the Quality of Life and Consumer Behaviour

Ercsey, Ida – Huszka, Péter

The examination of the quality of life on societal and individual level is emphasized increasingly in the social researches. The quality of life has subjective and objective components as well and we can get the complete view of the consumers’ perceived wellbeing by the measurement of these components. The objective of this article is to explore how the young people have the evaluation mechanism to their perceived quality of life and how they evaluate their health. According to the aim of this research, first we gain insight into the literature of the topic and after then we analyse the results of the empirical research.
Unfortunately in respect of the evaluation to health our hypotheses were justifiable. The health does not have of high priority value for the members of 14-18 years old pupils. According to our research results we conclude that health and healthy lifestyle as an approach can be strengthened within the public and higher educational sectors. But it must become clear, that dissemination of knowledge, information is not sufficient, as without actively involving those of concerned, the problem can not be solved.

DOI: 10.20494/TM/1/1-2/12

The Hungarian Journal of Nutrition Marketing. 2014. 1 (1-2) 87-95.

12_Ercsey I. – Huszka P._Fiatalok egészsége az életminőség és a fogyasztói magatartás tükrében