4. Consumer Perception of a Healthy Nutrition – The Results of an Exploratory Study

Farkas, Noémi Dóra – Kiss, Marietta

Healthy nutrition is becoming increasingly important in the age of endemic non-communicable diseases such as obesity, diabetes, high cholesterol and various cancers. Moreover, due to modern eating habits, more and more people are experiencing food allergies, sensitivity or intolerance to gluten, lactose, milk protein, soy, or egg, just to mention a few. Healthy eating as prevention has become a possible solution for these problems worldwide. Furthermore, an increasing number of people simply want to pay attention to what they consume. The primary objective of this research is to showcase the attitude of consumers in Debrecen (Hungary) towards a healthy nutrition, as well as to explore the factors that influence it. This paper also aims to reveal consumers’ views on the degree to which a healthy diet can be achieved in their daily lives. Focus group interview was chosen as the method of primary data collection, in which consumers living in Debrecen, with different behaviors towards health (health preventive and health risk) took part. The acquired results from the two groups clearly reflect how consumers with dissimilar attitudes towards healthy nutrition reach differing opinions on the same issues.

DOI: 10.20494/TM/7/1/4

The Hungarian Journal of Nutrition Marketing. 2020. 7 (1) 57-66.

Download: 04_Farkas – Kiss_Az egészséges táplálkozás fogyasztói megítélése – Egy feltáró kutatás eredményei

6. Examination of the Young Athletes’ Eating Habits

Foltin, Bianka – Kiss, Virág Ágnes

Nowadays, movement and maintaining health are becoming more and more prominent in both public life and the scientific world. In connection with this, we can meet many scientific developments and new recommendations. In the present research, we examined young athletes, primarily in terms of their eating habits, as the compilation of a proper diet contributes greatly to the ability of athletes to achieve the best possible results. The aim of the secondary search was to get acquainted with the young athletes’ health-consciousness behavior and eating habits. The primary search consisted of an online-, and paper based questionnaire as well. As far as data analysis is concerned, we only considered data given by the targeted segment of the respondents, which falls between the age of 15 and 35. For statistical analysis we used descriptive statistics and crosstabs procedure.  The results revealed that the majority of the athletes eat 3-5 times a day both in preparation and competiton period.  Furthermore, the overwhelming majority of athletes find conscious eating important, however, they did not find either the consumption of different health protecive or disease preventive food important. They also do not follow the latest trends in connection with sportfood.

DOI: 10.20494/TM/7/1/6

The Hungarian Journal of Nutrition Marketing. 2020. 7 (1) 79-88.

Download: 06_Foltin – Kiss_Fiatal versenysportolók étkezési szokásainak vizsgálata

3. Parental Health Conciousness and Examination of Eating Preferences in Reflection of Childhood Obesity

Holczer, Adél Judit – Kiss, Virág Ágnes

One of the 21st century’s well-known megatrend is the healthy lifestyle and eating which is the basis of this research. We have already known some aspects of this topic, but the parental health consciousness and the examination of eating preferences is not as well known as it has to be, so this makes this study relevant. The goal of this exploratory research was to get to know more about the parental health consciousness, their eating preferences and attitudes, so Hungarian parents were asked who have children under 14 years old to tell more about their habits and lifestyle. In the primer research an online questionnaire was used which reaches 206 people so we could make some consequences about the lifestyle and the preferences of the families in Hungary. The main parts of this research were: the importance of health and the healthy lifestyle, the form of the parental research about the topic, which sources they find the most relevant and authentic, the parental eating habits, family health, the responsibility of the parents. During the statistical analysis some segments of people could be separated whose different attitudes and preferences were shown very clearly. It reveals of the results for example that the groups have different eating habits and researching systems.

DOI: 10.20494/TM/6/2/3

The Hungarian Journal of Nutrition Marketing. 2019. 6 (2) 27-38.

Download: 03_A szülői egészségtudatosság és az étkezési preferenciáik vizsgálata a gyermekkori elhízás tükrében

1. Analysis of the Health – Environment – Nutrition Nexus: A Review

The fastest improvement of the wealth and quality of life was witnessed in last decades by the humanity globally. Economic and social development, however, influenced the state and processes of the natural environment at the same time significantly. Food supply is one of the major interfaces between the society and the natural resources, as we highlight in our literature review; approximately one-third of the resource use and pollution is originated in nutritional needs. Also, health effects of western diet are remarkable. Consequently, debate on ‘healthy diet’ and ‘environmentally friendly’ food supply chain became complementary and reinforcing topics recently, at least in the scientific communication.

DOI: 10.20494/TM/6/1/1

The Hungarian Journal of Nutrition Marketing. 2019. 6 (1) 3-24.

Download: 01_Kiss et al_Az egészség, a környezet és az étkezés kapcsolata – Szakirodalmi áttekintés

3. Growing Demand for Functional Foods – The Customer Perception of the Domestic Cereal Market

Barcs, Júlia – Jenes, Barbara

Current scientific research raises questions as to how and why food-market consumer demands have changed over time, in relation to increasing health awareness. As a hypothesis, we assume that today’s customers are more health-conscious and open-minded about healthy food and health-related marketing messages both in Hungary and world-wide. Consequently, customers tend to look for the potential benefits of functional foods. We describe present-day lifestyle trends and the changing habits of nutrition as well as introduce the science of nutrimarketing and functional foods, along with their relevant claims. In our field research, we examine customers’ attitudes and mind-sets regarding the domestic cereal market between 2013 and 2016 with the aid of the Neticle system, an innovative online media-monitoring and analysis programme. Examining and understanding these trending needs could open new opportunities for companies to satisfy their customers with applicable product developments.

DOI: 10.20494/TM/4/1-2/3

The Hungarian Journal of Nutrition Marketing. 2017. 4 (1-2) 23-37.

Download: 03_Barcs – Jenes_Funkcionális élelmiszerek növekvő népszerűsége – A hazai cereáliapiac fogyasztói megítélése