2. Value Dimensions of Consumers And the Weak Commitment on the Food Market

Miklós, Ilona

This paper aims to present the value dimensions of the protection of the domestic food market by analyzing the consumer value of the European Union geographical indications of origin (which defines certain foods as national ownership). The research covers the relationship between contemporary food policy and sociological values of consumers, including identity, credibility and culture, as well as the complexity of globalization. Although food plays a central role in maintaining human life, consumers generally know very little about where the purchased product comes from, the environmental and social costs involved, as monitoring the environmental impacts of the entire global food system is complex and a complex process. For a customer to understand what steps need to be taken to ensure the sustainability of the system and launch a change needs a huge amount of knowledge. This study applied face consciousness as a sustainability is a cultural dimension to explore the cultural impact on consumers’ decision-making styles. The paper is used empirical research multi-dimensional scaling to find out what some food products become known to domestic customers while other products do not. The results found the gap that the Hungarians are rather risk-averse customers than health conscious which does not fulfil the requirement of the long-term sustainability of the nation.

DOI: 10.20494/TM/6/1/2

The Hungarian Journal of Nutrition Marketing. 2019. 6 (1) 25-40.

02_Miklós_A vásárlói értékek és a gyenge elköteleződések az élelmiszerpiacon

4. Overall Introduction of the Fair Trade Initiative

Tóth, Eszter

Fair trade is a bottom-up initiative whose objective is to make reasonable conditions for the poor producers of the Third World and to enable them to follow a sustainable model of development. This realigned commercial partnership aims to modify the rules of traditional international trade between the producers of the southern nations and the purchasers of the northern hemisphere, and to replace them with a novel alternative. The goal of fair trade is to change the rules of the game that have controlled the dominant economic model. The main tool of the movement is the development of an awareness of socially responsible consumer behavior.

DOI: 10.20494/TM/2/1/4

The Hungarian Journal of Nutrition Marketing. 2015. 2 (1) 35-43.

04_Tóth E._A méltányos kereskedelem mozgalmának áttekintő bemutatása_final