Czine, Péter – Szakály, Zoltán – Balogh, Péter
The purpose of this study is to investigate the applicability of discrete choice experiment and thereby assess consumer preferences for margarine among students of the University of Debrecen Faculty of Economics and Business. The questionnaire was based on a focus group interview where the most important product attributes (price, fat, salt and sunflower oil content) and their levels were determined. Based on the estimates of the multinomial logit model, we concluded that increasing fat and salt content among participants reduced the sense of utility and hence willingness to pay, while we cannot found significant effect in respect of sunflower oil content.
The Hungarian Journal of Nutrition Marketing. 2019. 6 (2) 3-12.
Download: 01_Czine et al_Margarinnal kapcsolatos preferenciák vizsgálata egyetemista fogyasztók körében
Halasi, Nóra – Nábrádi, András
The traditional and regional foods represent distinctive and unique values for customers in the world food market by their inimitable tastes and appearances. In today’s fast-moving world in which globalization’s different – both positive and negative – effects determine the daily activities of consumers and influence their needs, their choices and their decisions during the regular food and raw material purchases; it is relevant to strive for the presence and regular consumption of traditional products also to become known to a wide circle of society. The key objectives of our research are the main effects of traditional and regional foods in the Northern Great Plain, particularly with regard to the marketing and economic aspects approach. Our study is an experimental study of a later larger number of elements and representative survey, and it is based primarily on online questionnaires. During the research we received 151 available questionnaires. The interviewed inhabitants of the region have declared a positive opinion in the context of traditional and regional foods, most of them purchased and consumed these products regurarly.
The Hungarian Journal of Nutrition Marketing. 2017. 4 (1-2) 79-90.
Download: 07_Halasi – Nábrádi_Feltáró kutatás a hagyományos és tájjellegű élelmiszerek jelentőségének megállapítására az Észak-Alföldi Régióban