5. Connection of Food Waste and Consumer Awareness

Szűcs, Róbert

One of the most significant problems of developed countries is the food waste and the efficient consumption of food. The developed countries struggle with the overweight and obesity while the other part of the world fight with the starvation. Nowadays, the number of overweight people exceeds the number of hungry people. The consumer asserts that his decisions are consistent and rational. In my research (size of the sample is 918 people) I have to distinguish between the real and presumed awareness in case of food consumption. Real awareness is rooted in the knowledge and behavior of consumer which manifest in a low level of waste, while the presumed awareness exists only in the consumer belief in himself. According to my results, the food waste is significant in Hungary and the proportion of waste is related to the consumer’s income. I can state that the presumed awareness is stronger than the real awareness.

DOI: 10.20494/TM/6/1/5

The Hungarian Journal of Nutrition Marketing. 2019. 6 (1) 69-80.

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5. Opportunities and Obstacles in the Healthy Food Consumption Area

Mihály, Nikolett – Rónai, Ramóna – Komáromi, Nándor – Lehota, József

The issue of healthy food consumption is an extremely hot topic in today’s fast-paced world. One of today’s ruler trends are the health awareness and health market expansion. The role of the health of consumers is appreciated. People spend more and more to preserve their health. The consequence of conscious consumption is that individuals can keep their physical and mental activity for a longer time remaining their life and accordingly they can be involved in the economic growth. Our central hypotheses were that the financial situation, the level of consciousness and „identity” have a decisive influence on women who assume a healthy eating habit in Hungary. We also presumed a link between health consciousness and financial attitudes, as well as a positive relationship between health consciousness and behavioral intent and normative beliefs. Our results confirm: the income status and the degree of awareness mostly influence the existence of a healthy diet.

DOI: 10.20494/TM/5/1/5

The Hungarian Journal of Nutrition Marketing. 2018. 5 (1) 65-76.

Download: 05_Mihály et al_Lehetőségek és akadályok az egészséges élelmiszer-fogyasztás területén