Present study focuses on the purchase and consumption craftsman confectionery products. Domestic confectionery has been subject to many changes in the recent decades, this sector suffers from internal problems and tries to reply to the changed consumer habbits. The specific Hungarian confectionery section – according to the professional literature – has not yet investigated earlier.
Our objective is to analyse the changed consumer habbits and that’s influence factors. As the primary research method we used personal interviews and online inquiry. The personal interviews are in progress, therefore this study introduces only the results of the online inquiry (n=468).
The majority of the respondents consume and purchase confectionery products. Most of people are looking for quality products, even they spend more money for this. The consumers mostly purchase products from confectioneries, they visit the pastry shops because of relaxation and unique, prime pastries. The products made from light and natural materials, are very popular due to the changed consumer habbits.
The Hungarian Journal of Nutrition Marketing. 2014. 1 (1-2) 119-123.