2. Nutritional Significance of Eggs as a Basic and Functional Food

Szőllősi, László - Molnár, Szilvia - Molnár, Györgyi - Horn, Péter - Sütő, Zoltán

The image of table eggs and egg consumption habits were negatively influenced by the American National Cholesterol Education Program based on the misperception that dietary cholesterol affects serum cholesterol levels in blood. Research in recent years, which is less well-known and widespread in the public awareness, has refuted this theory. Eggs are miracle foods containing 40 proteins and 18 amino acids, and rich in vitamins and minerals, with the same biological value as breast milk. Moreover, eggs have functional properties which can make it one of the possible tools for improving public health because it reduces the risk of a large number of diseases, and helps brain function and foetal development, and strengthens the immune system. Nevertheless, the Hungarian egg consumption and production were down in recent years. Stopping and reversing this trend are needed as quickly as possible. The aim of this study is to summarize the latest research results on eggs and its nutritional significance, which is able to provide a basis for adequate information to consumers and updating the knowledge of related disciplines.

DOI: 10.20494/TM/4/1-2/2

The Hungarian Journal of Nutrition Marketing. 2017. 4 (1-2) 7-22.

02_Szőllősi et al._A tojás mint alapvető és funkcionális élelmiszer táplálkozás-élettani jelentősége

14. The Marketing Communication Opportunities of the Probiotic Yoghurt

Horváthné Szigedi, Katalin – Torma, Dorisz – Böröndi-Fülöp, Nikoletta – Szendrő, Katalin – Szigeti, Orsolya – Szente, Viktória

The probiotic yoghurt is a product category, representing added value, which can be assigned into the functional food product category. During the research, We collected primer informations about the consumer attitudes and customer habits in connection with these products. During the survey a national, 1000 people repesentative customer were interviewed in July 2013, among 18-75 year-old population. Two focus group interviews were also conducted. Based on the obtained results, conclusions were drawn about the effective and appropriate marketing communications strategy for the development of consumer groups. Surveys have shown that there is a need of probiotic yogurt in the market, consumers demand and are looking for these products. However, you should keep in mind the differentiated communication directed toward different groups of consumers.

DOI: 10.20494/TM/1/1-2/14

The Hungarian Journal of Nutrition Marketing. 2014. 1 (1-2) 103-107.

14_Horváthné Szigedi K. – Torma D. – Böröndi-Fülöp N. – Szendrő K. – Szigeti O. – Szente V._A probiotikus joghurtok marketingkommunikációs lehetőségei