Szűcs, Róbert Sándor
Nowadays children face lots of slogans every single day. A good slogan generates feelings. Of course these feelings, brand names and slogans can be placed in mind of children by marketing experts. The remembering rate of slogans is shockingly high, higher than is the case of their parents. We can state that well-placed slogans play a very important role in influencing children. All of these contribute to the development of brand loyalty, which – if it develops during childhood – can last an entire lifetime. My primary research (sample size is 1 222 children and 610 youth and adult) justifies this statement. My research shows the remembering rate of slogans and brand names in case of different foods with high level of fat-, sugar- and/or salt content in the segment of children, youth and adults.
The Hungarian Journal of Nutrition Marketing. 2016. 3 (2) 29-40.
Download: 03_Szűcs_A fogyasztók életútja a szlogenek világában
Barta, Bianka – Szűcs, Róbert Sándor
In our research, we have examined how often children and teenagers sit down in front of television screens and come into contact with television advertisements and other sales promotion tools used by companies. We mostly placed emphasis on brand-related cartoon characters, logos and slogans used by companies. The remembering rate is shockingly high, higher than is case of their parents. We can say that well-placed cartoon characters, logos and colors play a very important role in influencing children. All of these contribute to the development of brand loyalty, which – if develops during childhood – can last an entire lifetime.
The Hungarian Journal of Nutrition Marketing. 2015. 2 (2) 47-57.
Download: 04_Barta – Szűcs_Reklámozás, szlogen és szuperhősök – A gyermekek meggyőzésének eszközei