7. Investigation of Some Connections Between the Coronavirus Epidemic and “Acquisition Fever” in Győr

Huszka, Péter – Huszka, Péter Barnabás – Lőre, Vendel

The birth of this publication was generated by the events of today. In the light of the research (and the literature data), it can be stated that the coronavirus epidemic that appeared in Hungary in the spring of 2020 caused panic shopping, and the freedom of choice (abundance of goods) was again replaced by consumer vulnerability like before the years of regime change. The analysis shows that 75 percent of those over the age of 60, while only 62 percent of the members of the youngest age group think it is worth piling up. It is also interesting to note that the main reason for over-buying is the creation of a contingency reserve. Larger store types, mostly with a wide range of goods, were well suited for this. Also, 33,2 % of respondents thought they had bought more to reduce the number of shopping trips (and thus presumably to slow down the spread of the virus).

DOI: 10.20494/TM/7/1/7

The Hungarian Journal of Nutrition Marketing. 2020. 7 (1) 89-101.

Download: 07_Huszka et al_A koronavírus-járvány és felvásárlási láz néhány összefüggésének vizsgálata Győrben

6. Investigating the Factors of a Healthy Lifestyle Among Amateur Sportsmen

Markos, Attila – Kiss, Virág Ágnes

Worldwide, there is a growing demand for health-conscious lifestyles and, according to Gfk’s surveys, this trend is becoming increasingly prevalent in Hungary. In this study, middle-aged hobby sportmen were asked about their attitudes towards a health-conscious lifestyle with particular emphasis on eating and consuming functional foods. This research is based on in-depth interviews with four amateur athletes on the topics above. When preparing the interviews, great emphasis was put on the spontaneous responses and reactions of the subjects. According to our results, amateur athletes who take part in a training session several times a week, pay special attention to healthy eating and the appropriate exercise activities, which are complementary to training. They eat and maintain the functional foods required for a given workout, and they have serious professional knowledge. However, their main sources of information are typically not personal consultations with professionals but information available on the Internet.

DOI: 10.20494/TM/6/2/6

The Hungarian Journal of Nutrition Marketing. 2019. 6 (2) 61-70.

Download: 06_Az egészségtudatos életmód tényezőinek vizsgálata az amatőr férfisportolók körében

12. The Young People’s Health from the Aspect of the Quality of Life and Consumer Behaviour

The examination of the quality of life on societal and individual level is emphasized increasingly in the social researches. The quality of life has subjective and objective components as well and we can get the complete view of the consumers’ perceived wellbeing by the measurement of these components. The objective of this article is to explore how the young people have the evaluation mechanism to their perceived quality of life and how they evaluate their health. According to the aim of this research, first we gain insight into the literature of the topic and after then we analyse the results of the empirical research.
Unfortunately in respect of the evaluation to health our hypotheses were justifiable. The health does not have of high priority value for the members of 14-18 years old pupils. According to our research results we conclude that health and healthy lifestyle as an approach can be strengthened within the public and higher educational sectors. But it must become clear, that dissemination of knowledge, information is not sufficient, as without actively involving those of concerned, the problem can not be solved.

DOI: 10.20494/TM/1/1-2/12

The Hungarian Journal of Nutrition Marketing. 2014. 1 (1-2) 87-95.

12_Ercsey I. – Huszka P._Fiatalok egészsége az életminőség és a fogyasztói magatartás tükrében