The consumption of poultry is an important source of nutrition, so it is a basic need for everyday food conception. To supply the population is not only a sensitive social question, but also a question of national health. The aim of this study is to reveal the connection between the preference of poultry and the basic socio-demographic factors and highlight the circumstances of purchasing this type of meat. In order to understand the preference of poultry, a large sample quantitative (N=1 023 respondents) study was conducted. The preference of poultry depends on the age and residence of consumers. People over 50 and below 34 living in larger cities have the most favorable preference towards poultry. In order to understand the circumstances of purchasing poultry and other meat products, an observation (N=134) was conducted. Customers typically buy fresh meat in super- and hypermarkets or at butcher’s and they request the product from salespeople. Shoppers prefer to buy poultry than pork or beef. Considering poultry people usually buy pigeon-breast either filet or boned. People pay an average amount of 3 700 HUF for meat, however, the standard deviation is high. The mode are 2 000, 4 000 and 6 000 HUF. In general, the process of purchasing lasts for 10 minutes. Customers usually buy poultry because of hedonism and healthy eating style that is why companies have to sell the advantages and not only the product on the market.
The Hungarian Journal of Nutrition Marketing. 2018. 5 (2) 57-69.
05_Huszka – Fehér – Keller_Baromfihús fogyasztási és vásárlási szokások elemzése szocio-demográfiai tényezők függvényében
In the last years many changes occurred in the egg sector in Hungary; the sector’s participants have to face with a number of challenges today as well. Both egg production and consumption decreased significantly in Hungary.
The objectives of present survey are (1) to identify factors which are important for domestic customers in the course of purchase and consumption of table egg and (2) to investigate how informed the consumers are as regards table egg. To examine the aforementioned objectives online inquiry was applied, in pursuance of it 729 appreciable questionnaire put in. 99 percent of respondents consume eggs occasionally or regularly, while 79.1 percent of them buy as well.
The findings suggest that the freshness and soundness of egg the most important factors for the domestic consumers. On the other hand trademark, price of kilogram and colour of egg influence on the decision of customer less.
Present study only focuses on the importance of the factors influencing purchase and consumption, furthermore it introduces the consumers’ opinion on these factors. On the strength of disposable database further examinations are necessary to identify of coherence connected to table egg consumption and purchase.
The Hungarian Journal of Nutrition Marketing. 2014. 1 (1-2) 133-138.
19_Molnár Sz. – Szőllősi L._Az étkezési tojás fogyasztási szokásainak főbb jellemzői Magyarországon