Karnai, Laura – Szűcs, István
Nowadays consumer trends in chocolate consumption are changing continuously. There is an increasing role of handmade ingredients, higher cocoa content, as well as chocolate is free from preservatives, additives and plant based oils. Therefore, chocolate products are healthier. The present study focuses on the consumption of craftsman chocolate in Hajdú-Bihar county. During our studies we have done primary and secondary research data and information collection. Our research is based primarily on online questionnaires and personal interviews. During the interviews we recieved 348 evaluating questionnaires. The research results show that 58.4% of the people who live in Hajdú Bihar county consume craftsman chocolate regularly. These consumers are mainly influenced by the taste and quality in their purchase. The county’s population is receptive to new ideas and is willing to spend more money on high quality products. The respondents regularly purchase and consume craftsman chocolate.
The Hungarian Journal of Nutrition Marketing. 2015. 2 (2) 59-66.
Download: 05_Karnai – Szűcs_Kézműves csokoládéfogyasztás legfőbb jellemzői Hajdú-Bihar megyében
Present study focuses on the purchase and consumption craftsman confectionery products. Domestic confectionery has been subject to many changes in the recent decades, this sector suffers from internal problems and tries to reply to the changed consumer habbits. The specific Hungarian confectionery section – according to the professional literature – has not yet investigated earlier.
Our objective is to analyse the changed consumer habbits and that’s influence factors. As the primary research method we used personal interviews and online inquiry. The personal interviews are in progress, therefore this study introduces only the results of the online inquiry (n=468).
The majority of the respondents consume and purchase confectionery products. Most of people are looking for quality products, even they spend more money for this. The consumers mostly purchase products from confectioneries, they visit the pastry shops because of relaxation and unique, prime pastries. The products made from light and natural materials, are very popular due to the changed consumer habbits.
The Hungarian Journal of Nutrition Marketing. 2014. 1 (1-2) 119-123.
17_Ladányi K. – Szőllősi L._A cukrászipari termékek fogyasztási szokásainak főbb jellemzői Magyarországon